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| PERSPECTIVE |
Reported by Bill Kelly, STATEWIDE Correspondent
[Woman
at investor's club] "Home Depot made it over 50. Home Depot since they've
split have continued to do a real nice steady increase. Motorola has been
around 81, 82."
It's Thursday night and the Research Investment Club gathers
in Lincoln. Around a table cluttered with investment magazines, annual reports,
the day's stock quotations, this group of mostly novice investors takes pride
in its successes and gently debates the less stellar market performers.
[Second investor] "Recently we've doubled our money.
We purchased it at 14.50 a share and currently I think it's at 32."
[Another investor] "If we hold onto it and just be patient
for a while."
[Investor] "Of course, you don't know that. It could
hover at 15 for the rest of our lives."
The goal here is pretty basic -- to learn about the stock
market and the economy with one nice side benefit.
[Karen Potter] "Hopefully we'll make a little money
while we're learning but I think we've really come far in the last few years."
To date, they've gotten back a 30% return on their monthly
dues of $30 per person. So far this group of Nebraska investors do not own
a single share in a Nebraska-based company. It's for good reason.
[Sandy Sattler Weber, Investment Club President] "It's
mainly that the newer companies haven't been public all that long. Most of
them don't have a history and most of the criteria for selection usually goes
back to at least a five-year history."
[Katrina Kokjohn] "I think most of us have stories of
investing in something where we trusted someone and they gave us bad advice.
We don't want to be taken anymore so we're doing this so that we can all become
intelligent investors and make wise decisions."

Which is not to say there
aren't good investments out there with Nebraska companies, just that there
isn't enough of a track record on these new fast growing companies. Stockbrokers
can purchase shares of over 30 Nebraska publicly held corporations for their
clients. What surprises many investors is that Nebraska companies when taken
as a whole fairly consistently beat the market averages.
[Owen Sadler] "With the run of six straight days of
the Dow going up, the market took a little bit of a pause today."
Owen Sadler, chief trader with the investment firm of Kirkpatrick
Pettis, just finished a comparatively calm day in the trading room.
[Owen Sadler] "We're still continuing to see some fairly
good buying interest in our Nebraska companies. They seem to be doing just
marginally better with the market kind of off just a little today."
[Bill Kelly's question] "Is that pretty common on a
day-to-day basis that they'll pretty closely track the rest of the market?"
[Sadler] "Pretty much so. We have seen that there have
been some times when the Nebraska stocks actually have done a little bit better
than the normal market conditions, maybe just showing a little added strength
to the over all market."
Perhaps because they are hometown companies, Nebraskans don't
always think of them as hot properties. Perhaps it's because some of the companies
are not always household names. But with Nebraska's economy as strong as its
ever been, there are a variety of companies, some very new and growing very
fast, others that provide good steady returns over the long haul. Peter Lahti
is chairman and chief executive officer of Kirkpatrick Pettis.
[Peter Lahti, CEO/Kirkpatrick Pettis] "It's almost a
breeding ground for additional small starter companies, a number of which
become very successful. If I were going to invest money in the geographic
location, I would try and identify a place like Nebraska that's emerging,
that's growing like gangbusters."
[Lahti welcoming investors to the Expo] "It's my great
pleasure to welcome you to what we hope will be the first of many "Know
Your Nebraska Companies" Investor Expo."
Kirkpatrick Pettis maintains an index of Nebraska stocks,
a way to track their success as a group in the same way the over all market
is evaluated with the Dow Jones Average.
[Lahti] "The companies on that index collectively have
outperformed the Dow Jones Industrial Average, the S&P 500, and the NASDAQ
Composite Index. Their performance is indicative of the economic boom Nebraska
has experienced in the 1990's."
At their investors fair this spring, Kirkpatrick Pettis presented
computer system distributor, Inacom, the first time award in honor of its
impressive return for investors.
[Lahti] "This is Nebraskans' hard work and ingenuity
at its best."
It was the type of success stories investors love to hear
about. Later, investors packed Inacom's information session with Chief Financial
Officer Dave Guenthner. It was clear many here wanted to make money off the
company's success, even if many didn't have a clue what type of business it's
involved in to make all those high returns.

[David Guenthner] "I
think it always makes a difference for a local company to have the support
of people in the local market and to be known and recognized in the community."
But Inacom has over 10 million shares of stock in accounts
of investors large and small. When a local investor buys a few dozen more,
does that actually trickle back down to help a state's economy in any real
direct way? Not directly but...
[Guenthner] "It results in our being able to grow the
business. The kinds of rates that are available to us. It allows us to add
people in Omaha. It allows us to open facilities like we just opened out in
Chalco Valley with our technology center out there. So those kinds of things,
I think, spur the local economy."
[Kelly] It's a tiny part of your total capital, too.
[Guenthner] "Every little bit helps."
[Lahti] "You can feel good about investing in Nebraska
companies and get paid very handsomely for it."
That, of course, depends on the company. There are huge success
stories like Transaction Systems Architects, the company that developed much
of the software for instant teller machines. There are some weak players like
the Austin's Steakhouse chain. Losses in excess of $1 million have kept the
price per share under $1 this past year.
Bob Carey of Nike Securities spent a lot of time looking
for good Nebraska investments. His company assembled an investment trust,
an opportunity for small investors to buy a portfolio of Nebraska companies.
[Kelly] Does that actually create a diversified investment?

[Bob Carey] "I think
it does because of the fact that there are so many different industries represented.
In general the companies that are in the portfolio are very focused on one
or two lines of business and we know exactly what it is we're getting from
an industry standpoint."
Carey says while local investors may not directly boost the
economy, it may help.
[Carey] "As far as benefiting the state, I think any
time the investors are comfortable owning stocks in the state, that creates
a better environment for capital formation for the future, which I think can
only help the economy."
At the investors fair, companies had their chance to make
a pitch for local investment dollars.
[Valmont spokesperson] "I expected a lot of people to
know about Valmont since we are a local company and have been a local company
for 50 years, but I'm surprised that there are a lot of people that have no
idea what we do since we are a manufacturing company."
Katrina and Martha were deep into research for their Lincoln
investment club. This time a chain of motels based out of Norfolk.
[Martha] "I think we're mainly in it for ourselves but
I don't think it would hurt the Nebraska economy or anything at all. Sometimes
I feel a little more confident in Nebraska companies than some of the areas.
You don't know them as well."
Professional brokers say that's the best reason to invest
in local companies. Even if you don't necessarily know the latest financial
gossip about a local company, it can be easier to see for yourself if a company
is growing fast or starting to flounder. So what Nebraska companies are the
best investment? Well, that can vary from year to year, even day-to-day. And
as an investment prospectus will say, past performance is no guarantee of
past gains or losses.

With
the help of the Kirkpatrick Pettis Investor Index, we did go back and take
a look at the best performing companies so far this year. The companies you're
likely most familiar with -- Union Pacific, First Data, Valmont -- were not
among the top performers. In fact, all three were well below the market's
average gain this year. And the worst performers might surprise you as well.
Both West Teleservices and Sitel, major players in the telemarketing business,
performed poorly in this bull market. A major financial company in Lincoln,
First Commerce, dropped 13%. And last year's top performer, Inacom, and beef
processor, IBP, have barely moved from the start of the year. The biggest
winners -- Data Documents of Omaha; the Kearney-based retail chain, The Buckle;
Lincoln's Transcrypt, a company that invents ways to scramble and secure electronic
data; and CSG Systems, a company providing computerized billing for companies
that saw its stock price rise just short of 200%.
[Katrina] "Does anyone have a strong feeling that we
want to buy anything now?"

[Karen] "If you want
to replace Sunrise Medical with a different medical devices company, this
would be it, I think, although they're expensive also right now."
The Research Investment Club will wait a little longer before
it considers buying Nebraska companies.
[Sandy] "Looking at the Nebraska companies this early
in our investing might be that we would do it as a conscientious move as opposed
to maybe a logistical move. Right now we have just been trying to do more
logistical type things and just kind of get a broad idea of what's all out
there."
But there is some real interest in doing so, not so much
because they want to help out a local company by investing but because it
would be easier to keep an eye on the local boys. That improves the chances
of making some money back from a successful investment. For Statewide, I'm
Bill Kelly.